How to Squeeze Every Bit of Marketing Juice From Your Daily Marketing Efforts

Five years ago, making money online was a lot easier. You wrote some articles, posted them, did some SEO, added in some web 2.0 properties, and the traffic would start to come in. But five years is a long time, and the internet is growing up.

Actually, it isn’t just internet technology that’s growing up. The average internet user is much more tech savvy and sophisticated as well. What this means for those of us trying to make money online is that we’ve got a lot more work to do than we would have five years ago.

Clear out your “juicing area”

What do I mean by that? Simple. You need to set up your work area. Usually when we’re about to do marketing online we send out articles and update our web properties. But you need to have a rough idea of just what exactly you’ll be doing for the next few hours.

This is going to involve sticking to a rough guideline. Don’t start one campaign, only to let it rot half way through because you got bored with it. Remember, if you want to call yourself a business person, you have to do the things that keep you in business.

Don’t make your “juice” by hand

Remember the good old days when you just got out the old hand juicer and pressed your orange onto it, to get your freshly squeezed orange juice? No, of course you don’t. We have tools that do juicing for us. And we have tools that do our internet marketing for us as well.

Some of the tools you’ll be using on a daily basis will include web 2.0 properties, including Weebly, WordPress, Blogger, Squidoo and Wetpaint. You’ll be using RSS aggregators, directories, and submitters. These will be sites like Feedagg, Feedburner, and Plazoo.

Other important online tools will be document publishing sites like DocStock and Scribd; podcast production sites like Podbean and PodcastAlley; video upload and distribution services like Youtube, Dailymotion and TubeMogul; and finally, a Digg account.

Plug in your “link mixers”

Now, to get the most link juice out of any article you write, you’ll need to have all your tools set up before hand. Write your article and submit it to a high PR article site. Create a summary of your article, and submit it to each of your web 2.0 properties, taking care to give each one a slightly different variation.

Because those web properties also have their own rss feeds, submit those feeds to the rss directories. You only need to submit those feeds one time. After that, they will automatically ping the directories as their content gets updated by you.

Create a pdf file from your article and submit it to Scribd and Docstoc. Make sure you create an rss feed for those sites as well using Page2Rss.

Now make a podcast from that same article by using Audacity and record yourself reading the article out loud. Submit this as an mp3 file to Podbean and PodcastAlley.

Take that podcast that you just made and turn it into a video. If you’re a windows user, just use the built in windows movie maker to make a “slide show” of the important points in your article. Submit your video to TubeMogul.

As a last step, send a dig from your Digg account to your Squidoo or blogger page.

That sounds like a lot of work. But it’s smart work and great leverage. Google loves to see this kind of variation, and it’s the best way to make money online by squeezing every bit of marketing juice from your daily marketing efforts.

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